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Author: supercontractor

"Nurture" is not a word one hears too much in the contracting trades, but it is key in developing new client relationships.  Nurture is a fancy word for staying in touch after your initial contact with someone.  A LITTLE NOTE OR A CALL EVERY 2-3...

Construction-related businesses should consider a domain name that has at least one of the following elements, but not all three: 1.) Keywords that pertain to your legal or well-known business name 2.) Keywords for your type of business, eg concrete, landscaping, excavation, framing, tile 3.) Keywords that relate...

Basic search engine optimization (SEO) is a must have for contractors, but it's only one prong of a healthy balanced approach to successful contractor marketing.  There was a time when a super-clever SEO campaign could put you on you the first page for your city...

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